For the ninth year in a row, skyn ICELAND was busy prepping complexions backstage at four of NYFW’s hottest shows. From the flirty, whimsical stylings of Erin Fetherston, to the always trending Charlotte Ronson, to the dreamy Tahitian-inspired collection of Arden Wohl and Laurel DeWitt’s cutting-edge creations, each designer definitely brought her A game to the runway. In keeping with the all-natural motif of spring’s makeup, skyn ICELAND was on hand to ensure that fresh, clean complexions were had by all, thanks to our signature stress-relieving regimen—which this season included our fabulous new Hydro Cool Firming Face Gels (smile line and forehead gel patches).
When asked about her favorite fashion week moments, skyn’s founder Sarah Kugelman could not stop raving about all of the brand’s incredibly supportive partners. “After nine years of prepping skin at fashion week, this year it all came together with the right mix of designers and products. Our special collaboration with Erin Fetherston, which brought our fashion week event to the eyes, lips and skin of all the bloggers, editors and influencers, was especially exciting.” Another highlight was welcoming Rachel Travis, the winner of our “Win a Backstage pass to Erin Fetherston Contest.”
As always, our cult favorite Hydro Cool Firming Eye Gels, the Glacial Cleansing Cloths and the Arctic Face Mist were hugely popular amongst models and makeup artists alike. But this season’s true breakout star was the newest addition to our Hydro Cool Firming Gels family: our Hydro Cool Firming FACE GELS. The ultimate fast-fix for forehead furrows and smile lines, these peptide packed transdermal patches worked wonders prepping models for a fresh, bright, wrinkle-free walk down the runway.
We also got a sneak peek at our newest innovation, FACE-LIFT-IN-A-BAG, which launches next month. Packed with everything you need to launch a full-scale attack on fine lines and wrinkles anywhere on your face—from forehead furrows and crow’s feet to deep creases and smile lines, this baby is bound to become a new essential item in your skincare arsenal, so get ready.
All in all, Sarah—and everyone who worked so hard behind the scenes—agreed, this was by far one of our most successful Fashion Weeks yet. “The great thing about skyn ICELAND for fashion week, aside from the performance, is that we have visible skin care that the models and artists can actually see working. Truly innovative!”