skyn ICELAND Arrives in
Ulta Beauty Stores Nationwide

Skyn ICELAND, the first skincare brand developed to address the effects of stress on skin from the outside in, has been introduced to Ulta Beauty stores nationwide. The growing brand, best known for its coveted Hydro Cool Firming Eye Gels, rolled out to 300 of Ulta Beauty’s locations mid-August, with additional stores introducing the line in March 2016.

“Our new extended partnership with Ulta Beauty marks an exciting milestone for the brand,” says skyn ICELAND’s founder Sarah Kugelman. “As the largest beauty retailer in the U.S., it provides us with incredible growth opportunity to introduce countless new consumers to our brand and products, and also provide our loyal fans across the country with a convenient point-of-purchase to stock up on all of their skyn ICELAND favorites.”

“We are pleased to add skyn ICELAND to our in-store offerings at Ulta Beauty, and to introduce more of our guests to this high-performance, results-driven collection,” said Dave Kimbell, chief marketing and merchandising officer at Ulta Beauty. “The expansion of this line reflects our on-going commitment to offer the premium products our guests have come to expect.”

Products are also available for purchase at ulta.com and skynICELAND.com.

About skyn ICELAND®

Skyn ICELAND® offers skincare solutions to combat and treat the damage caused by stress – starting with the eye area, where signs show up first. Its high performance skincare system of products brings instant relief, immediate results and long term benefits addressing the five symptoms of stressed skin: accelerated aging, adult acne, irritation, dryness, and dullness. Its inspiration comes from nature, in the pure unspoiled natural resources of Iceland – with its mineral rich waters, antioxidant powered berries, soothing algaes, replenishing mosses and immunity boosting Angelica Archangelica. With these potent naturals, products soothe, stabilize, fortify and nourish skin, bringing it back into balance and returning it to a glowing, youthful state. All skyn ICELAND products are certified cruelty free by PETA, 100% healthy and vegan. For more information, visit skynICELAND.com. Follow skyn ICELAND on Facebook, Twitter and Instagram.

About ULTA Beauty

ULTA Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 25 years ago, ULTA Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including ULTA Beauty’s own private label. ULTA Beauty also offers a full-service salon in every store featuring hair, skin and brow services. ULTA Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading ULTAmate Rewards loyalty program. As of May 2, 2015 ULTA Beauty operates 797 retail stores across 48 states and also distributes its products through its website, which includes a collection of tips, tutorials and social content. For more information, visit www.ulta.com.

To purchase skyn ICELAND in-store, visit our store locator.

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